3 Questions for Your Quarterly Practice Review
Apr 06, 2025
A Quarterly Review Should Lead to Decisions
Quarterly reviews often stop at comparing revenue with a goal. That matters, but it does not tell you why performance changed or what needs your attention next.
In a dermatology or aesthetic practice, revenue may rise while payroll increases faster, clinician productivity falls, patient retention weakens or staff members take on more work than the current systems can support.
A useful quarterly review should end with decisions, owners and deadlines. Begin with three questions.
1. What Changed in the Numbers?
Review revenue, collections, payroll, clinician productivity, new patient volume and patient retention. For cosmetic services, include consultation conversion and treatment revenue.
Compare the results with the previous quarter and the same quarter last year. This helps you distinguish a meaningful change from a normal seasonal pattern.
For every significant increase or decline, determine what caused it. Did revenue increase because the practice saw more patients, raised prices or changed its service mix? Did payroll increase because you added staff ahead of production, relied on overtime or continued staffing hours the schedule no longer supports?
The numbers should lead you to an explanation, not simply a percentage.
2. Where Does the Practice Still Depend on You?
Review the questions, approvals and exceptions that reached you during the quarter. Separate those that required your clinical judgment from those that reached you because a policy was unclear, ownership was undefined or a staff member did not have the authority to act.
If the same routine issue returned more than once, make note of it. The answer is not simply to delegate more. Define the missing standard, assign ownership and determine which decisions staff members can make without your approval.
This is how you reduce unnecessary dependence on you without losing oversight of the practice.
3. What Important Work Has Stalled?
Review the projects discussed during the previous quarter that remain incomplete. This may include onboarding a clinician, reducing gaps in the schedule, improving patient recall, correcting inventory problems, completing performance reviews or updating the website.
Decide whether each project should be completed, paused or stopped. If it should continue, assign one person to own it, identify the next action and set a completion date.
Until those decisions are made, the project is still an idea rather than active work.
Decide What Receives Attention Next
Choose no more than three priorities for the next quarter. Each priority needs a person responsible, an expected result, a completion date and a date when progress will be reviewed.
The value of a quarterly review is not documenting what happened. It is deciding what will receive attention before the next urgent problem takes over.
Ready to Review the Whole Practice?
If the numbers, staffing concerns and operational problems in your dermatology or aesthetic practice are pointing in different directions, start with a Strategy Call.
About Connie Kurczewski
Connie Kurczewski is the founder of Elevated Practice Consulting and Strategic Advisor to Dermatologists and Aesthetic Physicians. She advises physician owners on staffing, leadership, operations, marketing, sales and patient experience.