5 Places to Find Hidden Cash in Your Cosmetic Practice

practice management Jan 20, 2020

There's money hiding in your Practice right now. Here's where you can find it:

Who doesn't love finding money?⁣⁣⁣ From a $50 bill at the bottom of your handbag to an unexpected credit on your AMEX statement, found money is always a pleasant surprise.

Good news; there's cash hiding in your Practice right now.⁣⁣⁣⁣⁣

Here are five places to find it:⁣⁣⁣⁣⁣⁣⁣

𝟏.) 𝐍𝐞𝐰 𝐏𝐚𝐭𝐢𝐞𝐧𝐭 𝐋𝐞𝐚𝐝𝐬⁣⁣⁣⁣⁣⁣⁣

Potential new patients, who call, email, or text your office…what happens to them once they contact you?⁣⁣⁣⁣⁣⁣ Are they captured quickly and nurtured until they schedule?⁣ ⁣⁣⁣⁣Or do your HOT LEADS go to some unknown location, grow cold, and die?⁣⁣⁣⁣⁣

𝟐.) 𝐁𝐞𝐭𝐰𝐞𝐞𝐧 𝐓𝐡𝐞 𝐂𝐫𝐚𝐜𝐤𝐬⁣⁣⁣⁣⁣⁣⁣

Patients easily fall through the cracks, especially when they miss, no show, or late cancel, and rescheduling doesn't happen at the moment.⁣⁣⁣⁣⁣
⁣⁣⁣⁣⁣⁣
..." Oh, I'm in the car and can't look at my calendar. I'll have to do it later. —or I can't schedule anything now; my nanny just quit— I'm stuck at home with four snot-nosed kids.”)
⁣⁣⁣⁣⁣⁣
To avoid a costly fall-off, run a monthly report and initiate communications to reactivate.⁣

𝟑.) 𝐀𝐭 𝐂𝐡𝐞𝐜𝐤-𝐎𝐮𝐭⁣⁣⁣⁣⁣⁣⁣

Unless you like seeing money walk out the door, scheduling that next visit during checkout is non-negotiable.⁣⁣⁣⁣⁣ Even if the patients don't have their schedule, or they're in a hurry,⁣⁣⁣⁣⁣ get permission to contact them later, and then follow-up with them until they've booked,⁣⁣⁣⁣⁣

𝟒.) 𝐎𝐧 𝐓𝐡𝐞 𝐏𝐡𝐨𝐧𝐞⁣⁣⁣⁣⁣⁣⁣

The good news is that you're getting a ton of new patient calls and online inquires for your services. The not-so-good news, callers aren't scheduling, and your schedule has big gaping holes.

Fixed conversion = found money.

𝟓.) 𝐘𝐨𝐮𝐫 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲⁣⁣⁣⁣⁣⁣⁣

⁣You've heard it's cheaper to keep an existing patient than it is to acquire a new one. Why do so many practices put all their eggs in the 'new patient attraction' basket?⁣⁣⁣⁣⁣

A magnetic retention strategy lets you spend less on external marketing and pays back dividends with loyalty & referrals.⁣⁣⁣⁣⁣

Don't forget to share this blog post with your #practicemanager #practicemanager.

We deliver sales training and practice management solutions:
Elevated Practice was founded in 2014 by Connie Kurczewski; and, since that time, has helped many of today's top doctors start and grow highly successful practices.


Connie Kurczewski specializes in equipping your team with unshakeable confidence, a non-pushy selling model, and proven sales skills that build trust, convert patients and elevate practice revenue:


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