• Connie Kurczewski

5 Places to Find Hidden Cash in Your Cosmetic Practice

There's money hiding in your practice right now. Here's where you can find it:

Who doesn’t love finding money?⁣⁣⁣ From a $50 bill at the bottom of your handbag to an unexpected credit on your AMEX statement, found money is always a nice surprise, is it not? ⁣ Good news; there’s cash hiding in your practice right now.⁣⁣⁣⁣⁣ ⁣ Heres 5 places to find it:⁣⁣⁣⁣⁣⁣⁣

⁣ 𝟏.) 𝐍𝐞𝐰 𝐏𝐚𝐭𝐢𝐞𝐧𝐭 𝐋𝐞𝐚𝐝𝐬⁣⁣⁣⁣⁣⁣⁣ ⁣ Potential new patients who call, email or text your office…what happens to them once they contact you?⁣⁣⁣⁣⁣⁣ Are they captured quickly and nurtured until they schedule?⁣ ⁣⁣⁣⁣Or do your HOT LEADS go to some unknown location, grow cold, and die?⁣⁣⁣⁣⁣ ⁣ ⁣ 𝟐.) 𝐁𝐞𝐭𝐰𝐞𝐞𝐧 𝐓𝐡𝐞 𝐂𝐫𝐚𝐜𝐤𝐬⁣⁣⁣⁣⁣⁣⁣ ⁣ Patients easily fall through the cracks; especially when they miss, no show, or late cancel and rescheduling doesn’t happen in the moment.⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣ ...”Oh, I'm in the car and can’t look at my calendar, I’ll have to do it later. —or I can't schedule anything now, my nanny just quit— I'm stuck at home with 4 snot-nosed kids.”) ⁣⁣⁣⁣⁣⁣ To avoid costly fall off, run a monthly report and initiate communications to reactivate.⁣ ⁣ ⁣ 𝟑.) 𝐀𝐭 𝐂𝐡𝐞𝐜𝐤-𝐎𝐮𝐭⁣⁣⁣⁣⁣⁣⁣ ⁣ Unless you like seeing money walk out the door, scheduling that next visit during checkout is non-negotiable.⁣⁣⁣⁣⁣ Even if they don't have their schedule, or they’re in a hurry.⁣⁣⁣⁣⁣ Get permission to contact them later, and then follow-up with them until they’ve booked,⁣⁣⁣⁣⁣ ⁣ ⁣ 𝟒.) 𝐎𝐧 𝐓𝐡𝐞 𝐏𝐡𝐨𝐧𝐞⁣⁣⁣⁣⁣⁣⁣ ⁣ The good news is that you’re getting a ton of new patient calls and online inquires for your services. The not so good...callers aren’t scheduling and your schedule has big gaping holes. ⁣ Fixed conversion = found money. ⁣ 𝟓.) 𝐘𝐨𝐮𝐫 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲⁣⁣⁣⁣⁣⁣⁣ ⁣ You’ve heard it’s cheaper to keep an existing patient than it is to acquire a new one. Why then do so many practices put all their eggs in the ‘new patient attraction’ basket?⁣⁣⁣⁣⁣ ⁣ A magnetic retention strategy lets you spend less on external marketing and pays back dividends with loyalty & referrals.⁣⁣⁣⁣⁣ ⁣ ⁣ Don't forget to share this blog post with your #practicemanager#practicemanager .

We deliver sales training and practice management solutions:

Elevated Practice was founded in 2014 by Connie Kurczewski; and since that time has helped many of today's top doctors start and grow highly successfull practices.

Connie Kurczewski is specialized in equipping your team with unshakeable confidence, a non-pushy selling model, and proven sales skills that build trust, convert patients and elevate practice revenue:

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